Vendor blogging: Do it right or don't do it
Not all companies should blog. Not all executives in companies that blog should blog. And not all blogs that are successful in terms of readership should be continued. The key to corporate blogging is to first, understand what they return is for the company, and second, determine whether it is possible to achieve that return. In the end, blogs, like all corporate communication, should be constantly reevaluated and tweaked, encouraged or shuttered according to the needs of the organization, not the individual.
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