Yesterday, New Rowley's sister company, innerbridge, launched its own blog (read it here). innerbridge is dedicated to delivering marketing services -- offering marketing strategy advice; planning and implementing digital marketing programs, such as email campaigns and Web site design and enhancement; and developing and managing vendor blogs. While NRG will continue to deliver research and commentary in this TechView forum, topics focused on marketing issues will be published over at innerbridge.

innerbridge posts will be authored by the joint team of NRG analyst Tom Rhinelander and innerbridge founder Nick Allen. While Tom has spent over fifteen years in the analyst and consulting world, Nick has spent most of his career in the marketing departments of a variety of high-tech firms. We think you will find the combined insight valuable in your day-to-day and long-term decison making and planning. 

Sample innerbridge post topics 

What can you expect to find at the innerbridge blog? Likely upcoming post topics will examine:

• Marketing program best practices
  
  
• SEO/SEM techniques
  
  
• Vendor blogging tips and pitfalls
  
  
• CRM/SFA integration suggestions
  
  
• Cutting-edge marketing techniques for all media
  

As always, fee free to suggest technology-, vendor-, and market-related topics to NRG. In addition, now you can submit topics on marketing issues that innerbridge can write about. We hope you will not only enjoy the NRG and innerbridge content, but find it useful in refining your own strategy and improving your understanding of technology and marketing issues.