May 13, 2008

HP buys EDS to take on IBM

Hewlett-Packard and EDS, the Plano, TX-based service giant, announced today that HP will purchase the company for "an enterprise value of approximately $13.9 billion." The deal has already been approved of by both companies' boards and should be finalized some time in the second half of this year. For EDS, the acquisition is primarily about improving its languishing stock price. For HP, the deal is about increasing its services business, in particular, adding more types of services and increasing its scale in order to take on the king of IT services, IBM.

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April 24, 2007

Global brand ranking report puts a tech company on top

The 2007 global brand ranking report from market research firm Millward Brown Optimor had 17 tech brands in its top 100 list. Marketing executives at Google will be happy with the results, while those at Sony may wonder how they can claw their way up the brand value ladder. As for Microsoft and Apple, score a victory for the Zune and Vista creator.

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